What the decision is really optimizing

You are trading off exposure, cost, complexity, and timing of tax recognition (ask your advisor). Neither choice is noble or shameful—they are tools. Evergreen guide: sell or borrow (guide).

How borrowing works (mechanics)

Pledge eligible securities, receive proceeds, repay over time, meet maintenance tests. Details: how it works and stock loans. Compare to selling on stock loans.

Potential benefits of borrowing (when it fits)

Preserve exposure during a window you believe is temporary; fund obligations without crossing a blackout; avoid a rushed sale in a dislocated market—always weighed against interest and call risk.

Potential benefits of selling (when it fits)

Reduce concentration you already deemed too high; simplify; eliminate maintenance triggers; realize losses for planning where applicable—your tax advisor decides; not our advice.

Risks either way

Borrowing: drawdowns, rate rises, enforcement. Selling: opportunity cost, potential recognition, execution timing. Hybrid strategies (partial sale + modest borrow) are common—model them. Also read risks.

Use cases and next steps

Executivesexecutives & RSUs. Ownersbusiness owners. Real estatereal estate investors. When you are ready to model financing, build a matrix with your advisors, then get started if credit is in scope.